The key challenges - First, Kedarkala's existing brand identity was disconnected from the company's values and did not accurately represent the level of sophistication and elegance synonymous with their designs.
The existing website's visual design failed to capture the essence of Kedarkala's work, which is characterized by its creativity, sophistication, and innovation. A complete design overhaul was necessary to captivate and engage visitors. The website's structure made it difficult for users to navigate and find the information they were seeking. A more intuitive architecture was necessary to enhance the user experience and promote visitor engagement.
Moreover, Kedarkala's website did not perform well on mobile devices, which was detrimental to their online visibility and user satisfaction. The website's loading times were suboptimal, which negatively impacted user experience and contributed to a high bounce rate. Improving site performance was crucial to retain visitors and converting them into potential clients.
A. Collaborative Discovery: We initiated a series of workshops and brainstorming sessions with Kedarkala's team to gain a deep understanding of their brand values, vision, and design philosophy. This collaborative process laid the foundation for a new brand identity and website design that accurately represented Kedarkala's essence.
B. Immersive Storytelling: To make the website engaging and fun, Enigma focused on crafting an immersive narrative that showcases Kedarkala's unique design approach and commitment to excellence. This storytelling approach allowed users to feel connected to the brand and encouraged them to explore the website further.
C. Intuitive Information Architecture: We restructured the website's information architecture, ensuring that visitors could effortlessly navigate the site and find the content they were looking for. This new architecture also allowed Kedarkala to effectively showcase their diverse portfolio, making it a focal point of the website.
D. Built with End User Experience in mind: Recognizing the importance of mobile devices in today's digital landscape, Enigma developed a fully responsive website that performed exceptionally across various devices and screen sizes, and a no-break experience for the entire website while moving from one page to another, ensuring a seamless user experience for all visitors.
The collaboration between Enigma and Kedarkala yielded a visually stunning and highly functional website that accurately represented Kedarkala's brand identity and showcased their impressive portfolio. The new brand identity and website design effectively conveyed Kedarkala's sophistication and commitment to excellence, solidifying their reputation as India's best interior design company. The revamped information architecture and intuitive navigation resulted in a significant increase in user engagement and overall satisfaction.
The combination of engaging storytelling, captivating design, and seamless user experience with improved mobile responsiveness and search engine optimization, led to a surge in organic traffic and increased visibility online which further contributed to an increase in leads and conversion rates for Kedarkala.